ISBN-13: 9780761955405 / Angielski / Miękka / 1998 / 224 str.
ISBN-13: 9780761955405 / Angielski / Miękka / 1998 / 224 str.
Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.