Persuasion: Psychological Insights and Perspectives

ISBN-13: 9780761928096 / Angielski / Miękka / 2005 / 368 str.

Timothy C Brock

Opis

This second edition has been revised and updated to reflect research from the milleniums turn. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups and advertising.