Developing a Market Orientation

ISBN-13: 9780761916932 / Angielski / Miękka / 1999 / 328 str.

Rohit Deshpande

Opis

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).