Business Economics

ISBN-13: 9780750644549 / Angielski / Miękka / 2000 / 398 str.

Neil Harris

Opis

Focuses on the real world of business and how this relates to economics. This book uses a variety of case studies and questions both to illustrate key points and for seminar and assignment work. It includes diagrams to aid the explanation of complex issues, and incorporates review and discussion questions.

Recenzje

'Use of interesting, topical and, above all, relevant examples and case studies bring this economics analysis to life. A rare gem - an economics textbook which is readable!'
Dr Michael Roberts, Former Vice Principal, Cadbury College, Birmingham.

Spis treści

What is business economics? an overview; How businesses produce; Production for profit; Marketing the product; Market forces; Markets in the real world; Competition and competitive strategy; Regulating market power; The macroeconomy and its impact on business 1; The macroeconomy and its impact on business 2; International trade and finance; The internationalism of business; Index

O autorze

Harris Neil