ISBN-13: 9780750633611 / Angielski / Miękka / 1998 / 452 str.
ISBN-13: 9780750633611 / Angielski / Miękka / 1998 / 452 str.
Provides guidance to the practicalities of organization and management, including selection, training, motivation, communication and control. This book also gives in-depth analysis to such vital topics as forecasting and sales promotions, the use of planning and control forms and alternative sales distribution methods, such as franchising.