ISBN-13: 9780749484729 / Angielski / Miękka / 2019 / 272 str.
ISBN-13: 9780749484729 / Angielski / Miękka / 2019 / 272 str.
Build a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial management and buying and visual merchandising.