Superhuman Innovation: Transforming Business with Artificial Intelligence

ISBN-13: 9780749483838 / Angielski / Miękka / 2019 / 288 str.

Chris Duffey

Opis

Get a fascinating account of how artificial intelligence and machine learning enhance companies' capabilities to innovate and deliver superior products and services.

Recenzje

"Superhuman Innovation is a secret resource for smart people trying to grow their business." Rachel Loui, Head of International Growth for Business & Industrial Markets, Google

Spis treści

• Section - ONE: The AI foundation;
• • Chapter - 01: Changing landscape - Customer behaviours and expectation;
  • Chapter - 02: The digital transformation - From messaging to experiences;
  • Chapter - 03: Infinite data - Driving better outcomes;
  • Chapter - 04: Infrastructure - The need for a foundation;
• Section - TWO: The AI activation;
• • Chapter - 05: Artificial intelligence - The what and why of the AI revolution;
  • Chapter - 06: The SUPER framework - A superhuman strategy;
  • Chapter - 07: Speed - Facilitating work processes;
  • Chapter - 08: Understanding - Revealing and mastering deep insights;
  • Chapter - 09: Performance - Measurement and optimization;
  • Chapter - 10: Experimentation - Actionable curiosity;
  • Chapter - 11: Results - Business transformation;
• Section - THREE: The AI future;
• • Chapter - 12: Where to start;
  • Chapter - 13: Security, privacy and ethics;
  • Chapter - 14: Yesterday, tomorrow and today;
  • Chapter - 15: Next-Gen creativity - Improving the human experience;
  • Chapter - 16: The AI-infused future - Transforming the world

O autorze

Chris Duffey is one of the world's leading voices for designing digital experiences with emerging technology. For over 25 years, Duffey has worked with some of the biggest companies in the world. A leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity, Duffey spearheads Adobe's Creative Cloud strategic development partnerships.

He has been featured by more than 100 global media outlets, including The Wall Street Journal, The Economist, Inc., Adweek, Ad Age, Cheddar, The Mirror, The Drum, Campaign, CMO.com, The New York Post and Business Insider, and profiled by Google, McKinsey and Wharton. He writes about the metaverse, Web3, blockchain, NFTs, DAOs, DeFi, cryptocurrency, AR/VR, generative AI, spatial computing and virtual worlds.