ISBN-13: 9780749465049 / Angielski / Miękka / 2012 / 288 str.
ISBN-13: 9780749465049 / Angielski / Miękka / 2012 / 288 str.
Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.