People Planet Profit: How to Embrace Sustainability for Innovation and Business Growth

ISBN-13: 9780749454111 / Angielski / Twarda / 2010 / 240 str.

Peter Fisk

Opis

In today's changing, untrusting markets, companies need to do something more to stand out -- something special to succeed. If that extra something is also more sustainable, in that it's long-lasting and that it's supportive of the wider world, then it has the best chance of creating larger and longer impact. People, Planet, Profit focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably. Author Peter Fisk writes in the engaging voice that made his book Marketing Genius so popular.