Genre in the New Rhetoric

ISBN-13: 9780748402564 / Angielski / Twarda / 1994 / 254 str.

Aviva Freedman; Aviva Freedman; Peter Medway

Opis

Since the mid-1980s the notion of genre has been dramatically redefined. This redefinition has prompted theorists and scholars alike to analyze the shaping power of language and culture, and the interplay between the individual and the social.

Spis treści

Introduction: Locating Genre Studies: Antecedents and Prospects. Genre Theory: Genre as a Social Action; Anyone for Tennis?; Rhetorical Community: The Cultural Basis of Genre; Systems of Genres and the Enactment of Social Intentions. Research into Public and Professional Genres: The Lab vs. the Clinic: Sites of Competing Genres; On Definition and Rhetorical Genre; A Genre Map of R & D Knowledge Production for the US Department of Defense; Observing Genres in Action: Toward a Research Methodology; Genre and the Pragmatic Concept of Background Knowledge. Applications in Education: An Arousing and Fulfillment of Desires: The Rhetoric of Genre in the Process Era...and Beyond; Do as I Say: The Relationship between Teaching and Learning New Genres; Traffic in Genres, In Classrooms and Out.

O autorze

Aviva Freedman, Peter Medway