ISBN-13: 9780745624839 / Angielski / Miękka / 2007 / 248 str.
ISBN-13: 9780745624839 / Angielski / Miękka / 2007 / 248 str.
Telling the story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbols in the form of globally-recognized brands has become a central goal of capitalism, this book is suitable for students and scholars across the social sciences.