The Evolution of Media

ISBN-13: 9780742554825 / Angielski / Miękka / 2006 / 214 str.

A. Michael Noll

Opis

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media--radio, television, and print--and interpersonal media--telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.