On Message: Television Advertising by the Presidential Candidates in Election 2008

ISBN-13: 9780739147900 / Angielski / Twarda / 2010 / 278 str.

E. D. Dover

Opis

This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.