B2B: How to Build a Profitable E Commerce Strategy

ISBN-13: 9780738205229 / Angielski / Miękka / 2002 / 224 str.

Michael J. Cunningham; Michael J. Cunningham

Opis

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.