ISBN-13: 9780713679137 / Angielski / Miękka / 2009 / 416 str.
ISBN-13: 9780713679137 / Angielski / Miękka / 2009 / 416 str.
This is a practical, how-to guide to producing and presenting radio to a professional standard.Packed with day-to-day advice that captures the essence and buzz oflive broadcasting; from preparing your show before it goes out, lastminute changes to running orders, deciding what to drop in over atrack, how to sell a feature or promote a programme, setting upcompetitions, thinking fast in a phone in- this book will help you doall that and more. It covers network and commercial, music and talkradio skills. It will particularly suit the independent local or community radio sector, where people often start out. It features advice from industry professionals, coversindustry-wide best practice with enough 'need-to-know' technicalinformation to get you up and running, and distills tried and tested practical tips from a specialist BBC radio trainer, and award-winning radio broadcaster with over 15 years of experience. Ahandbook you wouldn't want to be without before you go on air.