Moo-Lah-Gy: Uncovering the Secret Cash Cow Hidden in Your Brand

ISBN-13: 9780692593622 / Angielski / Miękka / 2016 / 336 str.

Kelly Lucente

Opis

What is "brand" and why should anyonecare?

The idea of branding began as a simplesolution for a person to know their cattle fromthe neighbor's. Today it's about evoking anemotion so strong that a customer wants to buyfrom you versus anyone else in your space.This book helps distill down the pieces necessaryto create that one-of-a-kind, gotta-have-it brand."