ISBN-13: 9780615737799 / Angielski / Miękka / 2013 / 324 str.
ISBN-13: 9780615737799 / Angielski / Miękka / 2013 / 324 str.
Need to Grow Your Business? Write a Book that Drives Enthusiastic, Presold Prospects to Your Door . . . Even During a Recession Everything you need to know to write, illustrate, publish, and market a book your prospects want and that will spotlight you as the go-to expert in your professional field. Develop a concept to target your prospects Craft one of the three leading business-book styles: informational/how to business biography or allegory Write to keep your readers glued Work with a graphic artist to reflect your brand and get your book noticed Traditional-, self-, and e-publishing how-to Marketing strategies of top-selling business-book authors and promoters Plus tips to ensure your book gains avid word-of-mouth referrals Simply, this is the gold standard of business-book production, for entrepreneurs, information marketers, business owners, and executives."