The Age of Conversation 2: Why Don't They Get It? » książka
The Age of Conversation 2: Why Don't They Get It?
ISBN-13: 9780615264202 / Angielski / Miękka / 2009 / 272 str.
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
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