If you're tired of trying to reason with people who have the power to decide the outcome before you begin, if you've ever wondered who gets to say what's reasonable in the first place (clue, the 'everyman' of the Clapham Omnibus looks and sounds a whole lot like the vast majority of every cabinet in British politics), if you know we can't go on this way but feel stifled and silenced by the insistence that it's just not reasonable to demand more or better - then this book is for you. Accessible, thoroughly researched, inclusive, and engaging, Sedgman's call to open our mouths, to step up, and to engage, unreasonably if necessary, may be just what we need in this moment. Stella Duffy, author, psychotherapist and activist
Kirsty Sedgman is a cultural studies expert who specialises in audience experience and human behaviour. She has spent her career studying how we construct and maintain our competing value systems, working out how people can live side by side in the same world yet come to understand it in such totally different ways. Currently based at the University of Bristol, she has spoken about her research around the world, and has seen her work featured in outlets like BBC Front Row, the Times Literary Supplement, the Guardian, and the New York Times.