Strength Through Joy: Consumerism and Mass Tourism in the Third Reich

ISBN-13: 9780521833523 / Angielski / Twarda / 2004 / 274 str.

Shelley Baranowski

Opis

The giant Nazi leisure and tourism agency, Strength through Joy (KdF)'s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime's investment in rearmament and German consumers' desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy de-emphasized the sacrifices of the present while its programs presented visions of a prosperous future--that would materialize as soon as "living space" was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi "racial community."

Recenzje

"Overall, this is a book that historians will welcome as the first major, scholarly assessment of KDF, from a seasoned scholar who crafts her discussion from fresh perspectives currently engaging the profession."
Geoffrey J. Giles, University of Florida, German Studies Review

Spis treści

Introduction; 1. Nazism, popular aspirations, and mass consumption on the road to power; 2. 'A volk strong in nerve': Strength through Joy's place in the Third Reich; 3. The beauty of labor: 'plant community' and coercion; 4. Mass tourism, the cohesive nation, and visions of empire; 5. Racial community and individual desires: tourism, the standard of living, and popular consent; 6. Memories of the past and promises for the future: Strength through Joy in wartime; 7. Epilogue: the end of 'German' consumption.