The Value of Arts for Business

ISBN-13: 9780521769518 / Angielski / Twarda / 2011 / 294 str.

Giovanni Schiuma

Opis

This 2011 book shows how the arts can be used to enhance value-creation capacity and boost business performance.

Recenzje

'This book asks - and answers - an important question: what is the role of arts in business? Beautifully explained, The Value of Arts for Business shows how you can use the arts to stimulate innovation … as well as engagement and passion. An important work on an important subject.' Andy Neely, Advanced Institute of Management Research

Spis treści

Lists of figures; List of tables; Acknowledgements; Introduction; 1. Why the arts matter in management; 2. The arts into actions: Arts-based Initiatives; 3. The value of Arts-based Initiatives in business; 4. Arts-based Initiatives and business performances; 5. Managing Arts-based Initiatives for business performance improvements; A final reflection; Notes; References; Index.