Capturing Campaign Effects

ISBN-13: 9780472069217 / Angielski / Miękka / 2006 / 408 str.

Richard G. C. Johnston; Henry E. Brady

Opis

Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad.