The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

ISBN-13: 9780471983910 / Angielski / Twarda / 1998 / 352 str.

Adrian J. Slywotsky;David J. Morrison

Opis

This text examines the profit-strategy approaches of ten of the world's most influential business personalities, including Microsoft's Bill Gates, Andrew Grove, of Intel, and the late Roberto Goizueta, of Coca-Cola. Where is the profit zone today? Where will it be tomorrow? How do you get there before your competitors do? This book seeks to answer these questions.

Spis treści

New Ideas for Succeeding in the Changing World of Business.

The Reinventors and How They Succeeded.

The Profit Zone Handbook.

O autorze

Adrian J. Slywotzky ist Geschäftsführer der Unternehmensberatung Oliver Wyman. Er hat bereits zahlreiche Bücher und Aufsätze veröffentlicht, bei Campus 1997 »Strategisches Business Design«. In den USA gilt Slywotzky laut Industry Week als »Peter Drucker des 21. Jahrhunderts«.