Reinspiring the Corporation: The Seven Seminal Paths to Corporate Greatness

ISBN-13: 9780471863700 / Angielski / Twarda / 2000 / 208 str.

Mark Coleridge Scott; Bernard Scott

Opis

Guiding readers through the various strategies that have abounded in the past decade, this book exposes the weaknesses in each and shows why today's businesses and staff must be re-inspired to enable them to grow again. A new champion cause for business, re-inspiration is an ethic, a positive step forward which seeks to promote collective creativity and belief by re-establishing the contract between employees and the firm. Drawing hidden lessons from the most successful and enduring organizations in history - the world's great religions - Scott explores what actually drives people to work together for success, combining them with practical tools to light the way forward for business in the 21st century.

Recenzje

"Perhaps he (Scott) has a point. In an age where the only significant capital is intellectual, the "re–inspired corporation" has a better chance of winning." –The Independent – Book of the Week
"This book offers insights into practical ways to tap the collective potential of any organisation and justifies careful reading for those with management responsibility, even at department level." – Supply Management
"....an interesting study..." –Business Age

Spis treści

Preface
Introduction: the need for a new paradigm
The reinspiration model
The way corporations think about competitiveness: is there really a problem?
The origins of the seven well–trodden paths to reinspiration
Corporate reinspiration: what′s in it for the individual?
Path 1: Reinstating a framework of moral authority
Path 2: Refocusing the corporation on collective outcomes
Path 3: Cultivating a common language, idiom and identity
Path 4: Embedding a shared corporate heritage
Path 5: Releasing the flow of ideas: inspiring the asking of the big questions
Path 6: Invoking an aspirational view of the collective future
Path 7: Cultivating corporate mystique
The shape of the reinspired corporation: towards a new dawn
Select Bibliography
Index

O autorze

Mark C. Scott is an Executive Vice President of Lighthouse Holdings, a newly created global marketing communications group. Until recently, he was Operations Director at WPP Group plc., prior to which he worked for a number of years as a management consultant in Europe and the USA. He received his MBA from Harvard Business School and was educated at both Oxford and Cambridge Universities. He is the author of Value Drivers and The Intellect Industry, both published by John Wiley & Sons Ltd.

Blurb

Job Spec: Construction of Cathedral in Chartres, North West France Dimensions: 34m high, 130m long Materials: 500,000 tonnes of limestone, 176 stained glass windows Style: Gothic Time Frame: 30 years Confronted with this project would you screw it up and bin it? Probably. Why? Because the task is too enormous? Because the goal is too hard to achieve? Because you could not get the people in your organization to buy into the idea? But, wouldn′t it be fabulous if you could achieve this, or its equivalent, in your place of business. How then could the construction of Chartres cathedral be achieved? Individuals working on a largely voluntary basis hauled and hammered stone, strained on pulleys, and mixed mortar to craft this monumental building. What drove them? A vision – the fulfilment of something in which they all consummately believed; something that validated the unrewarded toil; something they believed in fully. They call it Faith. What this achievement confirms is what is possible if people believe strongly enough in what they are doing. If the human soul buys into an idea with a passion, with total commitment, the bounds of what we are collectively capable are quite simply astounding. What would it be like for a company if fifty thousand souls were as single–mindedly driven to do what they did at Chartres? What would AT&T look like? IBM? ABB? Your company? This book argues that it is possible for the corporation to inspire and harness comparable committed, co–ordinated energy. The process is called Reinspiration. Apply it within your corporation and reap the benefits.