Handbook of International Management

ISBN-13: 9780471606741 / Angielski / Twarda / 1991 / 672 str.

Ingo Walters; Tracy Murray; Harry Walter

Opis

This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.

Spis treści

The Multinational Enterprise.

Entering International Markets.

International Marketing Mix.

Marketing Research in the International Environment.

Information for International Marketing Decisions.

Management of the International Marketing Function.

Country–risk Assessment.

Political Risk Evaluation.

Forecasting Exchange Rates.

Conflict Management in International Business.

International Labor Relations.

International Public Affairs.

Organization Design.

International Corporate Planning.

Investment Incentives and Performance Requirements.

Offshore Sourcing, Subcontracting and Manufacturing.

Technology Transfer.

International Commercial Banking.

International Investment Banking.

Legal Aspects of International Trading.

International Financial Management.

International Financial Accounting.

Comparative Accounting Systems.

International Taxation.