ISBN-13: 9780471595267 / Angielski / Miękka / 1994 / 304 str.
Economics should play a crucial role in every business decision, yet many business people do not have a firm grasp of the concepts or fully understand how economics relates to the business decision at hand. This study offers a crisp overview of economic concepts along with case studies that demonstrate exactly how to apply economics to everyday business decisions and forecasting. From analyzing the demand for a product to sliding economies of scale, these applied lessons in economics round off with a major glossary of terms used by economists and business people.