Mobile Disruption: The Technologies and Applications That Are Driving the Mobile Internet

ISBN-13: 9780471511229 / Angielski / Twarda / 2003 / 224 str.

Jeffrey L. Funk

Opis

• A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
• Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term

Recenzje

" a very useful tool for managers looking for help in investigating the positioning of their company in the future stimulating reading for scientists so that they can have a complementary vision of for what the tools they are setting up can be used." ( IEEE Antennas and Propagation Magazine, April 2005)

" a good reference for those who wish to learn more about the fast evolving areas of the mobile Internet." (Computing Reviews.com, May 14, 2004)

"The author explores the roots of this disruption by first examining the key technological trends driving mobile computing." (Computer Magazine, June 2004)

Spis treści

1. The Next Disruption.

Network Effects.

Disruptive Technologies.

Disruptive to Whom.

Network Effects and Communication Channels.

Competition in the Mobile Internet.

2. The Origins of the Mobile Internet.

Model of Industry Formation.

i–Mode: Initial Applications and Users.

KDDI, J–Phone, and Western Service Providers.

Appendix: The Creation of i–Mode.

3. Key Technological Trends

Polyphonic Tones.

Color Displays and Cameras.

Display Size.

Network Speeds.

Faster Microprocessors.

Increase Memory.

Improved User Interface.

Other Network Technologies.

Summary.

4. Phones as Portable Entertainment Players.

Ringing Tones.

Games.

Screen Savers. .

The New Value Chain.

Independent Portals.

Summary: Multi–media and the future of Entertainment Contents.

5. Mobile Marketing. 

Discount Coupons.

Free Samples and Giveaways.

Brand Image.

Attracting Mobile Members.

Linking databases.

Phones as Mileage and Membership Cards.

Summary.

6. Mobile Shopping and Multichannel Integration.

Pure Online Shopping .

Catalogues and Magazines.

Radio Stations.

Television Programming.

Summary.

Appendix: Payment Services.

7. Portable Services.

Car Navigation Systems.

Train and Bus Information Services.

Destination Information Services.

Maps.

B2C Integrated Services.

B2C and B2B Integrated Services.

Business Services.

GPS and Location–Based Services.

Summary.

8. Phones as Tickets and Money.

Competing Technologies.

Transportation Tickets and Reservations.

Concert and Other Entertainment Tickets.

Money.

Biometrics.

Other Applications.

Summary: The End of Cash?.

9. Mobile Intranets Applications.

Stage 1 Systems: Mail.

Examples of Stage 1 Systems.

Stage 2 Systems: Groupware.

Stage 3 Systems: Maintenance Applications.

Stage 3 Systems: Construction.

Stage 3 Systems: Report preparation.

Stage 3 Systems: SFA Applications.

Summary.

10. Platform Strategies.

Power Brokers.

Conventional Platform Management.

Key Role of Technological Trajectories.

The Evolution of the Mobile Platform in Japan.

The Evolution of the Mobile Platform in the West.

Index.

.

O autorze

Jeff Funk is Professor of Business at Hitotsubashi University, where he is a member of the Mobile Roundtable Commitee. He is a senior advisor to the Institute for Mobile Markets Research (formed by Cingular Wireless, IBM, and Accenture). He has been a consultatnt to leading firms in the mobile internet, such as NTT DoCoMo, J–Phone, Nokia, Hutchinson Telecom, KPN, and Bouygue Telecom. He has consulted for every service provider that has implemented i–mode services in Europe, and is considered one of the leading authorites on the?mobile internet. In addition, NTT DoCoMo presented Dr. Funk with a "Model Science Award" on October 15, 2004?based on an assessment of his?overall research,?including?the?work he put into writing?this book.

Blurb

A must–read on Mobile Disruption

"This book is a must–read for anybody who wishes to gain a vivid description and understanding of the potential of the mobile Internet."
Raomal Perera, founder and CEO of Network365

"Jeff Funk, by using an innovative model and extensive interviews with firms, goes far beyond the simple predictions made for most new industries. He describes in detail the interaction between key technologies, applications, and platform strategies in the mobile Internet to set a new standard for understanding how new industries emerge."
Seiichiro Yonekura, PhD, Co–President of the Institute of Strategy, Sony Corporation

"Jeffrey Funk uses the concept of disruptive technologies to give us a completely new view to understanding the mobile Internet phenomenon. This book is definitely a must for all people that are involved in this market."
Cedric Nicolas, Mobile Multimedia and i–mode Expertise and Roadmap Manager, Bouygues Telecom

"A book highly recommended for anyone who is contemplating engaging in the mobile industry and particularly someone who wants to gain insights into the genesis of the mobile industry in Japan."
Andrew Seit, Corporate Strategy Manager for Mobile, SingTel Optus Pty Limited

"This book is a must–read for not just mobile Internet industry professionals, but for any company wondering how they can incorporate the mobile device into their business."
Mica Imamura, Corporate Officer and General Manager, Product Management, Vodafone Japan (J–Phone)