Heartland: How to Build Companies as Strong as Countries

ISBN-13: 9780471499367 / Angielski / Twarda / 2001 / 224 str.

Mark Scott

Opis

A revolutionary new approach to managing transnational corporations
In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension. He clearly shows that the key to creating the commitment required for sustainable success is to unite the diverse national communities that make up a global firm into a cohesive global society, or "corporate state." And he provides advice and guidance on how to apply those principles in the development of an unbeatable transnational competitor.
Mark C. Scott (London, UK) is Executive Vice President of Lighthouse Holdings, a global marketing communications group. Prior to joining Lighthouse, Scott was operations director at WPP Group and a consultant to numerous Fortune 500 firms in the United States and Europe.

Recenzje

"a bold and original book ...lucid, lively and shot through with absorbing ideas". (Financial Times, 15th August 2001)

"...well argued..." (Sunday Times 23 December 2001)

Spis treści

Preface: A Map of the Human Heart.

The Ambivalent Corporation: Global Giant or House of Straw?

Corporate Schizophrenia: The National Jekyll versus the Global Hyde.

Creating Societies: The Case of the Nation State.

State versus Corporation: Identifying the Common Genes.

The State of the Nation State: Opportunity or Threat?

Founding the Corporate State: Laying the Philosophical Foundations.

The Moral Foundation: Answering the Great ′Why?′

The Selfish Gene: Learning to Think ′Us′, Not ′Me, Me, Me...′

The Identity Game: Answering the Great ′Who Am I?′

The Origin of Species: The History of History.

The Restless Spirit: The Perpetual Interrogative.

Positive Thinking: Things Can Only Get Better.

Lady Enigma: The Hunger for Forbidden Fruit.

Differentiation or Death: Fortifying the Heartland of the Firm.

Selected Bibliography.

Index.

O autorze

MARK COLERIDGE SCOTT is a director of Lake Capital Management, a principal investment group specialising in investing in professional service firms. He was formerly Executive Vice President and a founder at Lighthouse Global Network, a global marketing services group that was acquired by Cordiant Communications Group plc in August 2000. Before Lighthouse he served as Operations Director at WPP Group plc and prior to this worked for a number of years as a management consultant in Europe and the USA. He received his MBA from Harvard Business School and was educated at Oxford and Cambridge Universities. He is the author of Value Drivers, The Professional Service Firm and Reinspiring the Corporation, all published by John Wiley & Sons.

Blurb

Every few years an idea comes along that changes the way we look at the world of business. Heartland is a book that encapsulates such an idea.

Old models of competitiveness are nearing exhaustion. Few firms are genuinely global, almost all are still tied to their home market. Most firms are increasingly alike, competing on the same grounds and with the same technology. Talented employees are in short supply and ever more fickle. Margins are under gathering pressure and global revenue growth is suffering its first serious check in ten years. The battle to differentiate has never been greater and the ideas for how to do so never in shorter supply. The need for a new model to take firms to the next stage of evolution is now acute.

This book proposes a new model that can transform the national firm into a global powerhouse, a competitive Heartland.