IBM Redux : Lou Gerstner & the Business Turnaround of the Decade

ISBN-13: 9780471491880 / Angielski / Twarda / 2000 / 384 str.

Doug Garr

Opis

Here is the first unauthorized and in-depth look at IBM's recovery and the man
who is leading it, Louis V. Gerstner, Jr.
Since joining IBM in 1993, Lou Gerstner has presided over one of the most
remarkable comebacks in business history, taking IBM from an $8 billion annual
loss to a stunning $6billion profit in 1997 - as a result, Gerstner has become
a superstar of business, recognised three years consecutively by Vanity Fair as
one of the top American movers-and-shakers, although he remains an elusive and
guarded public figure.
Garr's account is drawn from more than 150 interviews and hundreds of pages of
documents, with unprecedented access to current and former IBM employees, and
has already received enthusiastic reviews (see reviews section - more to
follow).

Recenzje

"IBM Redux is a useful readable book, and it highlights the charcters of several members of King Louis′ court.", , , The Guardian#

Spis treści

Chapter 1 –
A Brand Guy in the Information Age

Chapter 2 –
Would Anyone Want This Job?

Chapter 3 –
A New Man in Armonk

Chapter 4 –
First Months, First Moves

Chapter 5 –
A Vertical Version of Reality

Chapter 6 –
The Making of a CEO

Chapter 7– Seismic Shakes in Big Blue′s Culture

Chapter 8 –
Two Camels in Front of a Pizza Hut

Chapter 9 –
That Strange, Elusive PC Company

Chapter 10 –
At War with the Evil Empire

Chapter 11 –
Gerstner Grabs for Groupware

Chapter 12 –
A Shifting Wind in Armonk

Chapter 13 –
New Images in the House that Lou Built

Chapter 14 –
Leadership –
At Home and Abroad

Chapter 15 –
Network Computers and Big Blue′s Servers

Chapter 16 –
A Loss Leader Even Lou Can Live With

Chapter 17 –
There′s No Place to Hide

Full Disclosure

Notes

Bibliography

Index

O autorze

Doug Garr, der in früheren Jahren Reden für IBM schrieb, ist heute als freier Journalist auf den Gebieten Wirtschaft und Technik tätig und publiziert in Fachzeitschriften wie New York, Business Week, Popular Science, Harper's Bazar und GQ. Er ist Autor des Buches "Woz: The Prodigal Son of Silicon Valley". Doug Garr lebt in New York City.