Economics For Dummies, UK Edition

ISBN-13: 9780470973257 / Angielski / Miękka / 2010 / 412 str.

Sean Masaki Flynn

Opis

A guide that takes you through the world of economics from understanding micro- and macroeconomics to demystifying complex topics such as capitalism and recession.

Spis treści

Introduction.

Part I: Economics: The Science of How People Deal with Scarcity.

Chapter 1: What Does Economics Study? And Why Should You Care?

Chapter 2: Cake or Ice Cream? Tracking Consumer Choices.

Chapter 3: Producing the Right Stuff in the Right Way to Maximise Human Happiness.

Part II: Macroeconomics: The Science of Economic Growth and Stability.

Chapter 4: Measuring the Macroeconomy: How Economists Keep Track of Everything.

Chapter 5: Inflation Frustration: Why More Money Isn′t Always a Good Thing.

Chapter 6: Understanding Why Recessions Happen.

Chapter 7: Fighting Recessions with Monetary and Fiscal Policy.

Part III: Microeconomics: The Science of Consumer and Firm Behaviour.

Chapter 8: Supply and Demand Made Easy.

Chapter 9: Getting to Know Homo Economicus, the Utility–Maximising Consumer.

Chapter 10: The Core of Capitalism: The Profit–Maximising Firm.

Chapter 11: Why Economists Love Free Markets and Competition.

Chapter 12: Monopolies: How Badly Would You Behave If You Had No Competition?

Chapter 13: Oligopoly and Monopolistic Competition: Middle Grounds.

Chapter 14: Property Rights and Wrongs.

Chapter 15: Market Failure: Asymmetric Information and Public Goods.

Part IV: The Part of Tens.

Chapter 16: Ten (Or so) Famous Economists.

Chapter 17: Ten Seductive Economic Fallacies.

Chapter 18: Ten Economic Ideas to Hold Dear.

Appendix: Glossary.

Index.

O autorze

Peter Antonioni is a Senior Teaching Fellow in the Department of Management, Science and Innovation at University College London. He has worked in both the academic and private sectors as an economist. Sean Masaki Flynn, PhD, is an Assistant Professor of Economics.

Blurb

Learn to:

• Look through economic history and spot the trends
• Understand micro– and macroeconomics
• Get to grips with consumer behaviour and its influence on the economy
• Spot the signs of a recession and see how economic decisions affect you

Untangle the jargon and understand how you′re involved in everyday economics

If you want to get to grips with the basics of economics and understand a subject that affects us all on a daily basis, then look no further than Economics For Dummies. This easy to understand guide takes you through the world of economics from understanding micro– and macroeconomics to demystifying complex topics such as capitalism and recession.

This updated edition walks you through the history, principles and theories of economics as well as breaking down all the complicated terminology, leaving you clued up on economics in no time.

• Getting to grips – explore the science of economics and how people deal with scarcity
• Keeping an eye on it – learn all about macroeconomics and how economists keep track of everything
• Watch patterns emerge – understand why monitoring consumer behaviour is vital and all you need to know about microeconomics
• Your recession guide – expert advice on recessions and a detailed look at why they occur

Open the book and find:

• Why you should care about economics and how it affects you
• Tools to help you understand a recession
• A guide to seductive economic fallacies
• All you need to know on monetary and fiscal policies
• How supply and demand can be made easy
• Why it′s vital to track consumer choices
• An in–depth look at a profit–maximising firm and the core of capitalism
• Guidance on property rights and wrongs