Dalrymple's Sales Management: Concepts and Cases

ISBN-13: 9780470169650 / Angielski / Twarda / 2008 / 528 str.

William L. Cron; Thomas E. DeCarlo

Opis

Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.

Spis treści

1. Introduction to Selling and Sales Management.

2. Strategy and Sales Program Planning.

3. Sales Opportunity Management.

4. Account Relationship Management.

5. Customer Interaction Management.

6. Sales Force Organization.

7. Recruiting and Selecting Personnel.

8. Sales Training.

9. Leadership.

10. Ethical Leadership.

11. Motivating Salespeople.

12. Compensating Salespeople.

13. Evaluating Performance.

Blurb

Go Beyond the Classroom and Enter into a Future in Sales Management with this Complete Guide for Managing an Effective Sales Force

Easily accessible, real–world and practical, the Tenth Edition of Dalrymple′s Sales Management: Concepts and Cases introduces students to the issues, strategies, and relationships that relate to both the development of a sales force program and the management of strategic account relationships. Featuring real–world examples, including a new running case based on the fictional Shield Financial Company, students will have a rich foundation for work in sales management.

New and Hallmark Features:

• New running case introduced in Chapter 1 and carried throughout the text.
• New and expanded coverage of Sales Networks, Customer Lifetime Value (CLV), Solutions Selling, Marketing–Sales Interaction, and Marketing–Sales Shared Responsibilities.
• More than 50 percent of the cases are new or significantly reworked.
• Over 20 new team exercises for in–class discussion.
• Streamlined chapter discussions for easier reading and retention.
• Strong coverage of the role of strategic thinking and how the sales force helps in creating customer value and competitive advantage.