Innovate Like Edison: The Five-Step System for Breakthrough Business Success

ISBN-13: 9780452289826 / Angielski / Miękka / 2008 / 320 str.

Michael J. Caldicott Gelb

Opis

Read Sarah Miller Caldicott's posts on the Penguin Blog.
Michael J. Gelb, author of the international bestseller How to Think Like Leonardo da Vinci, and Sarah Miller Caldicott, a descendant of Thomas Edison, introduce a revolutionary new system for successful innovation.
Bestselling author Michael J. Gelb and Sarah Miller Caldicott introduce a carefully researched, easy-to-apply system of the five success secrets inspired by the creative methods of Thomas Alva Edison. The greatest innovator in American history, Edison set the stage for America s global leadership in innovation by his focus on practical accomplishment. Now Gelb and Caldicott apply the best practices of this American genius to contemporary business situations to help today s leaders harness their own innovative potential. Innovate Like Edison is a blueprint for success that will enable executives and entrepreneurs to revitalize their own ingenuity and thrive in today s culture of innovation."