Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000

ISBN-13: 9780419206101 / Angielski / Twarda / 1998 / 282 str.

Stephen V. Ward;Ward

Opis

Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

Recenzje

'Thoughtful, thorough and intellectually pleasing ... provides a historical perspective missing in earlier texts ... This is no dry and dusty academic tone or technocratic treatise on place marketing.' - Local Government Studies

'A fascinating tour-de-force, which is a great addition to the literature on urban regeneration and local economic development. It should be a great help to anyone putting a marketing brochure together.' - Planning and Design

'This book, both in content and style, was a pleasure to read. The text was delightfully illustrated with posters and other "place selling" graphics. Selling Places was a thoughtful study of how to market, and how not to market, communities.' - Ontario Planning Journal

'The reader interested in the aesthetics of advertising over the years will find much of value in this work.' - Enterprise & Society

'Ward's book, filled with delights, is beautiful, enjoyable and stimulating.' - H-Urban

Spis treści

Foundations and Beginnings. Selling the Resort. Selling the Suburb. Selling the Industrial Town. Selling the Post-Industrial City. Conclusions. Index.

O autorze

Stephen Ward