The Audience in Everyday Life: Living in a Media World

ISBN-13: 9780415942591 / Angielski / Twarda / 2003 / 222 str.

S. Elizabeth Bird

Opis

This text argues that a media audience cannot be studied in front of the television alone - their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Applying developments in cultural anthropology and folklore to media studies, the book offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism, and runaway media hoaxes. It provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

Spis treści

Acknowledgments1. Beyond the Audience: Living in a Media World2. Media Scandal Meets Everyday Life3. Piecing a Cyber-Quilt: Media Fans in an Electronic World4. Imagining Indians: Negotiating Identity in a Media World5. A Popular Aesthetic? Exploring Taste through Viewer Ethnography6. CJ's Revenge: A Case Study of News as Cultural Narrative7. Media Ethnography in an Interdisciplinary WorldNotesBibliographyIndex

O autorze

S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of For Enquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction of the Indian in American Popular Culture.