Global Sport Business: Community Impacts of Commercial Sport

ISBN-13: 9780415828239 / Angielski / Miękka / 2012 / 144 str.

Westerbeek, Hans

Opis

This book focusesonsport management and business in relation to current developments, insights and a specific focus on emerging sport business economies.

Spis treści

1. Sport Management and Sport Business: Two Sides of the Same Coin?  Hans Westerbeek  2. Sport and the Media in the UK: The Long Revolution?  Raymond Boyle  3. The IPL: India’s Foray into World Sports Business  Shakya Mitra  4. Japanese Post-Industrial Management: The Cases of Asics and Mizuno  Koji Kobayashi, John M. Amis, Richard Unwin and Richard Southall  5. Sport Business and Social Capital: A Contradiction in Terms?  Ramón Spaaij and Hans Westerbeek  6. Sport-for-development: Going Beyond the Boundary?  Fred Coalter  7. Community Sports Development for Socially Deprived Groups: A Wider Role for the Commercial Sports Sector? A Look at the Flemish Situation  Marc Theeboom, Reinhard Haudenhuyse and Paul De Knop  8. Commercial Sport and Local Communities: A Market Niche for Social Sport Business?  Hans Westerbeek

O autorze

Hans Westerbeek is the Director of the Institute of Sport, Exercise and Active Living (ISEAL) and Professor of Sport Business in the School of International Business at Victoria University (VU) in Melbourne, Australia. He also holds an appointment as Professor in Sport Management at the Free University of Brussels in Belgium.