Return on Strategy: How to Achieve It!

ISBN-13: 9780415805094 / Angielski / Twarda / 2009 / 316 str.

Michael Moesgaard Andersen;Copenhagen School of Business

Opis

'Return on strategy' focuses on the execution of new business models with disruptive elements and/or unprecedented strategic perspective. This is elucidated by including the newest literature on strategy and visualized in the case descriptions and analyses throughout most of the chapters in the book.

More and more companies are moving into the market of bridging the gap between differentiation and cost leadership (the mix between Porter’s classic strategies). The new book will discuss and extend the concept of bridge-building strategies with disruptive effects by illustrating these strategies with a number of well known and new examples from Europe, Asia and the US and by outlining some basic principles of what it takes to execute a disruptive business model in a successful way.

Spis treści

1. The X-factor Universe is Overlooked in Stratey!  2. The Recipe Game  3. The Strategy Landscape  4. The Strategy System or How To Combine Perspectives  5. What Triggers Strategy?  6. Exploiting Customer Attitudes  7. Leveraging the Financial Circuit  8. Revising the Product Portfolio  9. Optimizing the Organizational Design  10. Spinning the Technological Chain  11. Driving the Leadership Genes  12. Inroads to the Achievement of a Higher Return on Strategy Appendix I: Zero SAC.  Appendix II: Foremost Case Companies.  Bibliography.  End notes