ISBN-13: 9780415777544 / Angielski / Twarda / 2010 / 280 str.
In response to the increasing interest in the growth and developments in the Indian economy, and the dynamic nature of the rapidly changing Indian business environment, this textbook is designed to provide a comprehensive guide to doing business in the Indian context. Written by academic experts in their respective fields, this book is divided into three parts: the Indian business context, conducting business in India, and India and the world. Key information is presented on a wide range of topics, including:
Considering the immense interest of both the academics and practitioners in the growth and developments in Indian economy, there is an urgent need for a comprehensive guide to provide useful information on doing business in the Indian context. This book covers a wide range of issues and topics useful for investors, organisations and managers who are already doing business, or intend to start one, in India.
Written by academic experts in their respective fields, this book presents key information on the following topics: geography, politics, the legal system, a brief historical background, the economy and economic factors, national infrastructure, regulatory environment (convertibility of local currency, sectors open to foreign investors, extent of foreign ownership allowed), how to negotiate in India, privatisation, hot sectors for investors, incentives for foreign investors, competitive environment, advertising and marketing, promotion, distribution, conducting/ implementing business (i.e. strategies for investing in India, mode of entry), possible business structures, culture/business customs/ practices/ etiquette and greetings/ gestures/ conversation and related issues.
This book will help, facilitate and guide foreign investors to start, establish and successfully do business in India. Apart from practitioners, it provides excellent references for students and researchers in the fields of International Management, International HRM, Cross-Cultural Management, Business Communication and Asian Business Studies.