Branding and Designing Disability: Reconceptualising Disability Studies

ISBN-13: 9780415635387 / Angielski / Twarda / 2014 / 302 str.

Elizabeth Depoy; Stephen Gilson

Opis

Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label their worth and value, design and branding can wield immense but currently unharnessed powers of social change. Groups designed as devalued can be undesigned, redesigned and rebranded to seamlessly and equivalently participate in community, work and civic life. This innovative book argues that disability as a concept and category is created, reified, and segregated through current design and branding that begs for creative change.

Recenzje

'This book completely rethinks the idea of disability in new and innovative ways by starting with the concept of disability as design. The authors ask us not how to critique "normal" but how we could redesign it. A groundbreaking analysis that makes it impossible to think about disability as we have in the past.' - Lennard J. Davis, University of Illinois, USA

Spis treści

Part 1: Scope and Craft  The Scope  1. Branding, Designing and Marketing Humanity  2. History of Designing and Branding the Category of Disability  3. Conceptual Design: Designing and Branding Disability as Abnormal  4. Axiological Design: Designing and Branding Value or Devalue  5. Designing Individual and Collective Identity  6. Market Segment: Designing and Branding the Disability Park  7. Policy Design: Designing Disability Rights and Resources-Local through Global  8. Designing Disability: Beyond the Limits of Humanness  The Craft  9. Designing and Branding Disability Through Concept and Image  10. Designing and Branding Disability Through Policy and Services  11. Designing Disability Through Structures and Products  Part 2: Undesigning and Redesigning  12. Using Design and Branding to Dismantle the Park  13. Redesigning and Rebranding through Innovative Knowledge and Skill, Visuals, Conceptuals, and "Concretuals"  14. Knowledge and Skills for Creating Profound Change