Handbook of Tourist Behavior: Theory & Practice

ISBN-13: 9780415542814 / Angielski / Miękka / 2012 / 268 str.

Metin Kozak

Opis

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Spis treści

Preface.  Part 1: Motivation and Need Recognition  1. Interpretive Consumer Research: Uncovering the ‘Whys’ Underlying Tourist Behavior  2. Antecedents and Consequences of Prestige Motivation in Tourism: An Expectancy-Value Motivation  Part 2: Perception and Information Processing  3. Tourism Destination Image Formation  4. Tourist Information Search  Part 3: Evaluation of Alternatives and Choice  5. Decision Strategies in Tourism Evaluation  6. Planning and Exploratory Buying Behavior  Part 4: The Tourism Experience  7. Understanding Tourist Experience though Mindfulness Theory  8. Unlocking the Shared Experience: Challenges of Consumer Experience Research  Part 5: Post-Choice Processes  9. Processes and Performances of Tourist (Dis)Satisfaction  10. Service Failure, Tourist Complaints and Service Recovery  11. What Determines Tourist Loyalty? In Search of a Theoretical Explanation  Part 6: Individual Determinants of Tourist Behavior  12. Tourism Segmentation by Consumer-Based Variables  13. Emotions and Affective States in Tourism Behaviour  Part 7: Environmental Determinants of Tourist Behavior  14. E-tourist Behavior: The Influence of IT on Consumers  15. The Role of Media Products on Consumer Behaviour in Tourism  16. Cross-Cultural Differences in Tourist Behavior