Sustainability : Duty or Opportunity for Business?

ISBN-13: 9780415529334 / Angielski / Twarda / 2012 / 264 str.

Michael Norton

Opis

Businesses are expected to act sustainably. It is also in both society's and the company's own interest if opportunities to develop more sustainable products or services can be grasped. This text is an 'one-stop-shop' where readers can understand what the sustainability issue is about.

Spis treści

Part 1: Business and Sustainability - Background  1.1. The Challenge of a Sustainable World  1.2. Sustainability, Innovation and Competitiveness  Part 2: Sustainability Foundations  2.1. What You Need to Know  2.2. History of Development of Pollution Problems  2.3. Introducing Sustainable Development  2.4. Major Environmental Sustainability Challenges  2.5. Ethical Dilemmas and Stakeholders  2.6. Paths towards Sustainability  2.7. Envisaging the Future  2.8. Practical Examples  Part 3: Applying Sustainability Thinking in Business  3.1. How does Business Interact with Sustainability?  3.2. Assessing Performance of Businesses in Sustainable Development  3.3. Reporting Performance in Sustainability  3.4. Supply Chain and Sustainability  3.5. Alternative Business Approaches  3.6. Scenarios  3.7. Business Opportunities in Sustainability  3.8. The Green Consumer  3.9. Practical Examples

O autorze

Michael Norton is currently a Professor in the Environmental Leaders Program at Tohoku University in Japan (since April 2012). Before that, he was a Professor at Shinshu University’s Institute of Innovation Management (since 2006) and at Tokyo Institute of Technology (2004-6). He has a Ph.D in Chemistry from Bristol University, and has worked in the UK Chemical Industry and for the UK Government in the fields of innovation policy and environmental protection. He was founding Director of the UK Parliamentary Office of Science and Technology (1989-98) and also Counselor for Science and Technology at the British Embassy Tokyo (1998-2004). He applied this broad experience and perspective from both UK and Japan to developing the sustainability elements of a new Green Masters of Technology Masters Course at Shinshu University, on which this book is based. He is currently Professor in Tohoku University's Environmental Leader Program.