Managing Technology and Innovation : An Introduction

ISBN-13: 9780415362283 / Angielski / Twarda / 2005 / 364 str.

Robert M. Verburg; J. Roland Ortt; Willemijn M. Dicke

Opis

Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seeming unaffected by technology and innovation, established firms or business start-ups.
"Managing Technology and Innovation" focuses on understanding technology as a corporate resource, covering product development, design of systems and the managerial aspects of new and high technology.
Topics covered include:
* The internal organization of high technology firms
* The management of technology in the society
* Managing innovation
* Dilemmas and strategies
The wide-ranging experience of the teachers and experts who have contributed to this book has resulted in an integrated, multi-disciplinary, textbook that provides an introductory overview to managing technology and innovation in the 21st century.

Spis treści

Part 1: General Introduction  Management of Technology  Part 2: The Internal Organization of High Technology Firms  Design of Technological Firms  Human Resource Management for Advanced Technology   Cost and Financial Accounting in High-Technology Firms  Foundations for Successful High-Technology Marketing  Part 3: The Management of Technology in the Society  Managing the Dynamics of Technology in Modern Day Society   Development and Diffusion of Breakthrough Communication Technologies   Forecasting the Market Potential of New Products   The Innovating Firm in a Societal Context   Complex Decision Making in Multi-Actor Systems   Part 4: Managing Innovation  Corporate Strategy and Technology   Innovation in Context Operation Management with System Dynamics   Managing Knowledge Processes   Part 5: Dilemmas and Strategies  Making the Impossible Possible   When Failure is Not an Option  Managing Performance in Firms   Management Dilemmas and Strategies in Practice