Demystifying Business Celebrity

ISBN-13: 9780415327817 / Angielski / Twarda / 2009 / 192 str.

Eric Guthey;Timothy Clark;Brad Jackson

Opis

Based on primary research and written by leading figures in the field, this book adopts a conceptual / theoretical perspective to show that acepted characterizations of management gurus do not stand up to empirical scrutiny.

Management gurus have been identified as the progenitors of many recent fashionable management ideas. Central to the existing literature is management gurus' portrayal as extraordinary individuals with extraordinary ideas and powers of self-promotion. In other words, management gurus themselves are credited as being wholly responsible for the creation and dissemination of the ideas for which they are known.

This book shows that this characterization of management gurus does not stand up to empirical scrutiny. The authors’ research on the activities of management gurus shows that they collaborate with a range of professional groups during the course of developing (including editors and publishers, ghost writers, agents, consultants, academics, and managers), revising and disseminating their ideas.

Based on the primary research of management gurus, book editors and publishers, this book adopts a novel conceptual/theoretical perspective and brings together insights from management, sociological and cultural studies literature.

Spis treści

1. Introduction: Why Demystifying Business Celebrities Matters  2. Business Celebrities and the Celebrity Business  3. Management Gurus as Management Fashion Celebrities  4. The Many Faces of Business Celebrity  5. Open Season: The Celebrity CEO Backlash  6. The Celebrification of Heroic Leadership  7. The Production of Business Celebrities and the Production of Leadership