Strategic Operations Management : The New Competitive Advantage

ISBN-13: 9780415256544 / Angielski / Twarda / 2002 / 352 str.

Robert H. Lowson

Opis

This text offers students a treatment of strategic operations management. It provides the reader with an understanding of the importance and nature of operations strategy by determining exactly which management activities, core competencies, resources and technologies underpin an operational strategy. The book demonstrates how various operational elements and components can be combined and customized into unique operational strategies. When these strategies are correctly implemented, they provide sustainable competitive advantage and allow firms to provide a diverse range of services and goods in their increasingly demanding, complex and dynamic marketplaces and spaces.

Spis treści

Preface Acknowledgments Part I - Understanding 1. An Introduction to Operations Management 2. Frameworks for the Analysis of Operations Management 3. An Introduction to Strategic Management Part II - Synthesis & Analysis 4. Towards a Taxonomy of Operations Strategies 5. The Essence of an Operations Strategy 6. The Deployment of an Operations Strategy 7. Influences and Factors that Shape an Operations Strategy 8. Operations Strategy as Source of Sustainable Competitive Advantage 9. Understanding Demand Complexity 10. New Research in Demand Understanding
Part III - Applications 11. Operations Strategy: Retail & Manufacturing Applications 12. Operations Strategy: SME & Service Sector Applications 13. Operations Strategy: Global Trade & Network Supply Applications 14. Operations Strategy: E-Commerce & Strategic Co-ordination Applications

O autorze

Robert H. Lowson