Business: The Key Concepts

ISBN-13: 9780415253239 / Angielski / Twarda / 2001 / 262 str.

Mark Vernon;Vernon Mark

Opis

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Spis treści

Preface Acknowledgements 1. Key Concepts Bibiliography Index

O autorze

Mark Wiliams