Strategy : Critical Perspectives on Business and Management » książka
Strategy : Critical Perspectives on Business and Management
ISBN-13: 9780415251501 / Angielski / Twarda / 2002 / 1616 str.
Strategy : Critical Perspectives on Business and Management
ISBN-13: 9780415251501 / Angielski / Twarda / 2002 / 1616 str.
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Whilst there are a wide number of competing definitions of strategy there is a consensus about its importance, about its ability to determine whether a company succeeds or fails. This comprehensive collection on all aspects of strategy: explores different conceptions of strategy, from the classical, rational models of Porter, through the empirical, emergent emphasis of Mintzberg to the competence based models of Grant and others; considers the relationship between strategy and other subjects including economics and organizational studies; covers key developments including scenario planning, networks and strategic groups and knowledge; looks at the implications of globalization and international management; examines key strategic decisions including diversification and mergers and acquisitions With a new introduction by the editor and an extensive index. This collection should prove a useful reference tool and teaching aid.
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