ISBN-13: 9780415213165 / Angielski / Twarda / 2001 / 360 str.
ISBN-13: 9780415213165 / Angielski / Twarda / 2001 / 360 str.
The revolutionary progress achieved in information and communication technology is gradually transforming the world into a global village. This volume, edited by a board of international specialists, evaluates the nature and resilience of the emerging global economy and its implications for tourism. The subject is examined in four sections: The age of globalization, including contextual overviews of territorial economic integration; the globalization of tourism demand and marketing, including the new tourist and consumer; the effects of globalization on tourism promotion, globalization and competitiveness in tourism, including inter-firm alliances, safety and national security, quality management and productivity and globalisation of tourism's approach to sustainability, including environmental policies, cultural identity, sustainable development. The concluding chapter draws together the work to suggest that economic globalization may ultimately fuel a new active global competition between tourist destinations.