` ... detailed study of television viewing among UK families from different cultural backgrounds.' - Leisure, Recreation and Tourism Abstracts.'
Chapter 1 Understanding the Uses of Television; Chapter 2 Television in the Family; Chapter 3 Research Development: from ‘Decoding’ to Viewing Context; Chapter 4 Objectives, Methodology and Sample Design; Chapter 5 Family Interviews; Chapter 6 Television and Gender;
David Morley is the author of a number of previous books about television, inclsuing the widely used 'Nationwide Audience'.