On the Origins of Self-Service

ISBN-13: 9780367872601 / Angielski / Miękka / 2019 / 226 str.

Franck Cochoy

Opis

Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this in

Recenzje

'Franck Cochoy is one of the most theoretically adept scholars working in marketing and consumer research at the moment. This book is a major contribution to the history of marketing theory and practice. It demands attention.' - Mark Tadajewski,  Professor, Durham University, UK

"...the wealth of bibliographical references places it well within historiographic research, of which it constitutes a significant advance.."- Emanuela Scarpellini, Università degli Studi di Milano, Milano, Italy.

Spis treści

Introduction 1. How To Read Progressive Grocer 2. Making People do Business with Words-Things 3. The Beginnings of the Progressive Grocer: Improving commerce before transforming it 4. Transforming Commerce: A Business of Pens and Brands 5. Rolling Stores, or The Tour of Trolleys 6. Conclusion

O autorze

Franck Cochoy is Professor of Sociology at the University of Toulouse, France. He is one of France’s most influential economic sociologists and has published extensively in the area of critical marketing and consumer culture, specifically the market mediations between producers and consumers, from marketing to packaging, via advertising and other devices.