Sport Sponsorship Insights

ISBN-13: 9780367723941 / Angielski / Twarda / 2021 / 138 str.

Norm O'Reilly; Gashaw Abeza; Mark Harrison

Opis

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

Spis treści

1. The Basics of Sport Sponsorship,  2. Sponsorship Objectives, Stakeholders, Proposals, and Packages,  3. Sport Sponsorship Activation,  4. Sport Sponsorship Servicing,  5. Sport Sponsorship Evaluation,  6. The Future of Sport Sponsorship