Speaking Persuasively: The Essential Guide to Giving Dynamic Presentations and Speeches

ISBN-13: 9780367719432 / Angielski / Twarda / 2021 / 286 str.

Patsy McCarthy; Caroline Hatcher

Opis

A thorough and practical guide to making presentations and speeches to small and large groups.

Spis treści

Preface

Acknowledgements

Introduction

1. Getting down to business: Think before you speak

2. Getting to know your listeners

3. Persuasive strategies: Calling up the past to make your point

4. Preparing to present

5. Structuring for listeners

6. Using language

7. Using non-verbal language

8. Getting to know your voice

9. Speaking across cultures

10. Using technology

11. Selling your ideas: Proposing and pitching

12. Handling the media

13. Developing leadership through speaking

Appendix

Further reading

Notes

Index

O autorze

Patsy McCarthy is an actor, teacher and administrator with 30 years experience teaching speech communication. She consults with organisations on communication issues and has worked in the USA and UK as well as Australia. She is currently senior lecturer in Speech Communication at the Queensland University of Technology.

Caroline Hatcher is currently a senior lecturer in the Brisbane Graduate School of Business at the Queensland University of Technology in Brisbane, Australia. She has a PhD in organisational communication and teaches in the area of speech and inter-cultural communication for business. Caroline has worked and consulted on communication issues in both the private and public sectors and has a special interest in the role of communication in change processes in organisations. She has lived and worked in the UK and Japan, as well as in Australia.

Patsy and Caroline have many other individual and joint publications in international academic journals and books.